Of course, authors want people to buy and read their books. Authors also want readers and reviewers to say nice things about the book to others, encouraging more sales. Authors would like to be featured in the media as an expert and as the writer of a successful book. Some authors want to use a book to encourage readers to become clients of their business. Many authors see the value in being invited as a speaker to events, conferences and conventions. They want to use the book as a platform; and they also want to use speaking engagements to connect with more readers.
For authors who plan to write more than one book, they’ll want to keep readers fired up about how much they liked Book One so that they will run out and buy Book Two. Authors who have written a book about making personal, social or political change may also want to keep readers engaged so that readers will put what they’ve read into action. Most authors want to be seen as experts and as successful and credible professionals.
Whether or not your website is successful depends on how well is gives readers what they want and helps you get what you want as the author.