Over the years, I’ve had some really good experiences with different e-publishers and I’ve had some really bad ones. Some have gone under and left me high and dry. Some have stumbled into ambiguity with the higher ups not getting back to me. And then others I would stay with until the world burns up. I’m not going into any specifics, but I am sure that others have had the same experience with e-publishers, but I’m speaking from personal experience.
It’s hard for a first time author to figure out who they should go with. You definitely want to speak with other authors and see who they are with. Check out the Predators and Editors website to see if there are any warnings or notes on a particular publisher. But then again, you can get involved and then something happens and boom there goes the publisher. Obviously, if you hear about a publisher who is not paying royalties you want to avoid them.
But if you find a place where everything looks good, you have talked to authors and things are great, then you gotta go with your gut feeling. Say you find two or three different places where you want to submit a novel and one feels better than the other or you like the cover art better than the other then you follow the publishers guidelines and see what happens. I’ve done that very thing, picked a publisher based on their cover art just because I didn’t find their covers appealing to me. But hey that is just my two sense on how I picked and looked at publishers. I wish any luck trying to pick a publisher because there are so many out there and new ones popping up every day so you have to be careful.