Category Archives: Gail Z. Martin

What I’ve Learned the Hard Way About Book Marketing

by Gail Z. Martin

My first book, The Summoner, was also the launch title for a brand new fiction imprint, Solaris Books, a UK-based publisher that was a subsidiary of Warhammer giant Games Workshop.  No one had heard of Solaris Books, or me, but we launched into the wild blue together.

Since I live in the States and the Solaris folks were in England, I knew we were going to face some marketing challenges.  The books were going to have worldwide distribution, and I wanted us to also have worldwide visibility.  Did I mention that the official marketing budget was pretty well non-existent?

That’s when I discovered Important Thing #1 about book marketing:  Even when you’ve got a traditional publisher, most of the marketing mojo comes from the author.

Fortunately, my MBA and more than 20 years of business experience was in marketing, and I vowed to put everything I knew behind the book, because it was my lifelong dream.  That meant sinking my advance money into marketing expenses.  It paid for a web site, bookmarks, travel costs to genre conventions, posters and banners, and postage for review copies.  I compiled lists of reviewers and bloggers, spent countless hours emailing and mailing, and gradually pulled it all together.

Back in 2007, social media was still pretty new, but it was free and it was global, so that was good enough for me.  I got out onto MySpace (and then Facebook, Twitter, YouTube and all the rest as they emerged) and found that the real key to letting the world know about a new book was making relationships one reader at a time.  Social media was perfect for building reader relationships.

It worked.  We sold 50,000 copies of The Summoner in short order and went back to reprint.  The Blood King came out, and did equally well.  I ventured into podcasting, blogging, and more social media.  Books kept selling.

And a curious thing happened.  Other authors—even publishers—started to ask what I was doing, because it was working.  And I was invited to write a new non-fiction series about social media, beginning with 30 Days to Social Media Success, and a new series on book marketing, beginning with The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind.

The marketing plan I create for my books and the time and energy I spend promoting them was a factor in my being picked up by Orbit Books for the most recent four books.  That marketing plan continues to play a big role in my new Ascendant Kingdoms Saga, with the launch of Ice Forged in January 2013.  I work very closely with the folks at Orbit to make sure we’re all working hand-in-glove to get the word out.  To date, it’s helped me sell about 400,000 books worldwide, and I’m hoping it will help me sell even more in the future.

So what did I learn the hard way? (Besides everything?)  Here are my top take-aways:

1.  A good book is no good if no one ever hears about it.  The hard work is just beginning once the book is written.

2.  Today’s writers can’t afford to be hermits if they want to be successful (i.e. sell enough books to be invited back to write new ones).  You’ve got to get out and make friends with as many readers as you can.

3.  Social media enables you to create personal connections with readers all over the world.  But you have to be interesting, personal and consistent.

4.  Writers don’t have the luxury of being tech phobic about online marketing any more than they can be tech phobic about using a computer to write their books.  If you’re smart enough to write a book, you can figure out Facebook.

5.  Relax and enjoy the marketing—it’s really about making yourself available to meet people who love books.  Readers love to learn about a good book.  Marketing feels more authentic—and is a lot more fun and less work—when you approach it as one reader sharing a book suggestion with other readers.

If you enjoy writing—and I’m assuming you do, if you want to write books—then take the plunge and realize that marketing your book is just another form of writing.  And if you love your book (and I hope you do, since you’ve just spent a year or so birthing it), then talking about something you love should come easily and naturally.

There are readers in this world who need your book!  Get out there and let them know the book they’ve been waiting for is now available!

Gail Z. Martin’s newest book, Ice Forged: Book One in the Ascendant Kingdoms Saga (Orbit Books), launched in January 2013.  Gail is also the author of the Chronicles of the Necromancer series (Solaris Books) and The Fallen Kings Cycle (Orbit Books).  For more about Gail’s books and short stories, visit www.AscendantKingdoms.com. Be sure to “like” Gail’s Winter Kingdoms Facebook page, follow her on Twitter @GailZMartin, and join her for frequent discussions on Goodreads.

Gail is also the author of six marketing books: 30 Days to Social Media Success, 30 Days to Online PR and Marketing Success, and 30 Days to Virtual Productivity Success (the 30 Days Results Guide series) along with Launching Your Book Without Losing Your Mind, Selling and Promoting Your Book Online and Social Media and Virtual Apps for Authors (The Thrifty Author’s Guide series).  You can find Gail’s books in bookstores and online worldwide.

Read an excerpt from Ice Forged here: https://a.pgtb.me/JvGzTt

 

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The Day After the End of the World

by Gail Z. Martin

What happens on the day after the world ends?

As in most apocalyptic scenarios, the “end of the world” doesn’t necessarily mean the planet has been blown into smithereens.  More likely, something has radically altered the climate, destroyed the power and communication grids, and sent governments careening into anarchy.  Whatever the cataclysm, it’s likely that large numbers of people are dead, medicine and medical facilities are scarce or non-existent, and social roles have completely broken down.  Transportation is dangerous or not possible.  Survivors are on their own to figure out how to get by.

In my new novel, Ice Forged, my characters face a post-apocalyptic medieval world where war has not only devastated the physical landscape and destroyed the social structure, it has made magic unusable.  That’s bad news for a culture that depended on magic in much the same way our culture relies on technology.

I’m fascinated by the people left alive to clean up the mess.  How do they pick up the pieces and go on? What decisions do they make regarding how to protect themselves, how to find food and shelter, and how to band together for support?  What elements of the culture do they try to preserve, and which do they allow to die?  What becomes of a culture’s art, religion and collected knowledge?

As I’ve worked through these questions in Ice Forged (and the manuscript for its sequel), it’s been an interesting journey to strip civilization down to its most basic essentials and then put myself in the boots of the survivors to determine what gets rebuilt—and what is allowed to remain rubbish.

When you’re free to re-make yourself once the strictures of class, family history and social convention are removed, who would you choose to be?  And if the only thing that matters if your ability to survive and protect your friends, would your past mistakes (or criminal record) still haunt you?

These questions are especially significant for my Ice Forged main characters, who have been exiled to a prison colony in the far north.  When Blaine McFadden, exiled for murder, comes to realize that he might be the only one who can put magic right again, he faces a series of decisions that go to the core of his being.  I’ve enjoyed putting him to that test, and finding out what drives my characters, what matters to them when they’ve lost everything, what keeps them moving forward.

You learn a lot about someone when you go through the apocalypse together.  And you learn even more when you have to decide what kind of civilization you’ll rebuild.  I hope you’ll join me for the adventure!

Gail Z. Martin’s newest book, Ice Forged: Book One in the Ascendant Kingdoms Saga (Orbit Books), launched in January 2013.  Gail is also the author of the Chronicles of the Necromancer series (Solaris Books) and The Fallen Kings Cycle (Orbit Books).  For more about Gail’s books and short stories, visit www.AscendantKingdoms.com. Be sure to “like” Gail’s Winter Kingdoms Facebook page, follow her on Twitter @GailZMartin, and join her for frequent discussions on Goodreads.

Read an excerpt from Ice Forged here: https://a.pgtb.me/JvGzTt

 

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Women and the Apocalypse

by Gail Z. Martin

In my new novel Ice Forged, a medieval post-apocalyptic story, I find that women of every circumstance play a very important role in what happens after the world “ends.”

Blaine McFadden, my main character, sacrifices his title, lands and fortune to protect his sister and aunt from Blaine’s abusive father.  He’s sent to a prison colony in the arctic, There, he meets women from every class and circumstance whose ill fortune caused them to be exiled.  One of those fellow prisoners, Kestel Falke, is a courtesan, spy and assassin who becomes part of Blaine’s inner circle.  Among the prisoners who have survived long enough to become colonists, the women are shopkeepers and merchants, trades people and seers, farmers and trollops.  They play an important role in the economy of the self-sufficient colony, and emerge among the leaders when a devastating war cuts the colony off from the supplies and oversight provided by the kingdom.

Regardless of their previous social class or the circumstances that caused their imprisonment, the older women colonists emerge as the “wise women”, an important force in the social cohesion of the colony.  Far from the land of their birth, torn from their families and loved ones, these “wise women” preside over the births, marriages and deaths, and keep the customs and culture of their homeland alive through the celebration of religious and seasonal holidays.  The magics of vision, foresight and prophecy seem to fall more often on women than men, giving women with these gifts status and standing among their fellow colonists.

When war destroys the kingdom that exiled Blaine and his fellow colonists, the after-effects of war fall especially heavy on the women who survive the devastation.  With a generation of men lost to the battlefront, and many of the surviving men either too old, too young or too injured from the war, it falls to the women to piece together a subsistence living from the wreckage, harvest and plant the crops, gather the scattered livestock, and patch up their damaged dwellings.  Since the Cataclysm also destroyed the kingdoms’ trading partners, the survivors are on their own for the necessities of life.  And since magic was one of the casualties of war, those who survived the conflict must shoulder the burden of rebuilding without magical help.

Blaine’s Aunt Judith, his sister Mari and his former fiancé, Carensa, each find a different path to survive in the harsh new reality.  Without the strictures and conventions of class and in the midst of a society torn asunder, they have the opportunity to make decisions for themselves and step into leadership roles in ways that would not have been possible under old norms.

I found it very interesting to think about the tension that the power vacuum creates after the apocalypse. Some of the women survivors will seize the moment to assume roles for which they are qualified but which social pressures would have denied them before the breakdown of society.  Others will attempt to regain a sense of control and normalcy by attempting to replace familiar cultural, social and family roles and take consolation in the familiar.

I’ve had a lot of fun getting to know the women of the apocalypse in Ice Forged and as I work on the sequel.  And I’m looking forward to seeing more of them as future stories come together.  I hope you’ll join me for the adventure.

Gail Z. Martin’s newest book, Ice Forged: Book One in the Ascendant Kingdoms Saga (Orbit Books), launched in January 2013.  Gail is also the author of the Chronicles of the Necromancer series (Solaris Books) and The Fallen Kings Cycle (Orbit Books).  For more about Gail’s books and short stories, visit www.AscendantKingdoms.com. Be sure to “like” Gail’s Winter Kingdoms Facebook page, follow her on Twitter @GailZMartin, and join her for frequent discussions on Goodreads.

Read an excerpt from Ice Forged here: https://a.pgtb.me/JvGzTt

 

 

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Fantasy Faction interview – questions for Gail Z. Martin

by Gail Z. Martin
Many people will know you as the author of the Chronicles of the Necromancer series (beginning with THE SUMMONER) or the more recent Fallen Kings Cycle set in the same world. The new Ascendant Kingdoms Saga, beginning with ICE FORGED, is set in a wholly new world. What lies in store for readers?

ICE FORGED’s world is very different from the world of the Winter Kingdoms from my previous books.  Magic works differently, there’s a completely different set of gods and goddesses, and the culture of the kingdom is very different.  I’ve had some fun turning a few things upside-down from how they worked in my other books.  In my previous books, they kept magic from failing.  In ICE FORGED, magic does fail—and the results are catastrophic. My main character in the other series has a very powerful magical ability.  Blaine McFadden has almost none.  In my Chronicles series, my main character was an untested young man.  In ICE FORGED, Blaine has seen the rough side of life before the story begins.  All those changes were a lot of fun for me—and I hope they present a very different adventure for readers.

ICE FORGED interestingly seems to revolve around the concept of an apocalypse in a medieval-like setting. What was it that appealed to you about this idea?

I’m not really very interested in modern-day apocalyptic stories, but I liked the idea of having the world fall apart in a medieval setting—perhaps because in real life, things like the Black Plague really would have seemed like the end of the world for the people who survived.  When the magic fails, their society is so dependent on it that it’s like us losing the power grid across an entire continent. I’m having a lot of fun wrecking havoc!

The main character in ICE FORGED Blaine McFadden is a rather troubled and complex character – a man condemned for murder, exiled to a penal colony, yet still a heroic figure of firm morals and principles. Did you find writing him a challenge?

Blaine kills the man who raped his sister—who happens to be their father.  He expects to be executed for his crime, but the king (who was aware that Blaine’s father was a rat bastard, but a loyal rat bastard) exiles Blaine as an act of mercy.  Blaine endures tremendous hardship in the prison colony and finally earns his Ticket of Leave which means he is a colonist (though without the ability to leave the colony) and builds a life for himself with close friends.  He’s made his peace with being in exile, until war destroys the kingdom and the magic, and Blaine might be the only one who can put things right.  I have really enjoyed writing Blaine because he’s a survivor.  He accepts what comes his way without ducking, and he takes care of his own.  He loses everything he has, and still emerges to make a life for himself.  Although he’s got scars, he’s not bitter, but he is wary and so he’s got people who watch his back.  He’s actually been a lot of fun to get to know!

ICE FORGED has a very gritty edge to it, and the concept of survival – of endurance in the face of adversity – seems to be a key theme. Do you feel that it’s important to give a message of hope in dark times?

I have very little patience with fiction, movies or people who wallow in despair.  I like the proverb about “fall down seven times, get up eight.”  In my own life, the people who inspire me are the ones who find a way to create something positive about even the most awful circumstances and who emerge as a beacon for others.  I’m a fan of Churchill—“Never, never, never give up.”  So for me, watching Blaine and his friends go through all that they’ve endured and come out with their sense of self intact, their ability to form bonds with others intact, and their ability to see a bigger picture beyond their own misfortune is very encouraging.

Magic seems to play a more important role in ICE FORGED than it does in your previous series, but interestingly, it seems to be treated as a kind of natural resource for the characters that’s taken for granted. Could you tell us a bit more about your inspiration for this?

In my last series, the plot focused on characters with powerful magic.  With the exception of the magic strike (something of a doomsday weapon) that makes the magic fail, the real devastation happens with the small magics no longer work.  These small magics helped people with their everyday lives and function much as our science, medicine and technology do.  I liked the idea of doing the opposite of what I had done before, so I was looking for a different way to approach magic. I liked toying with the idea that magic is something that is constantly present but only a percentage of people have the ability to learn to use it.  It’s not about studying spells, it’s about an inborn ability that you either have or you don’t.  That becomes very important as the story goes on, because people who have magic have learned to rely on shortcuts.  People without magic have to do things the hard way.  When the magic fails, guess who is better positioned to survive?

We all think ICE FORGED would make a great movie. So the big question – if it gets made, who would you like it to star?

I think Richard Armitage, the guy who played Thorin Oakenshield in The Hobbit: An Unexpected Journey, could do a great job as Blaine!  I picture Piran Rowse as a young Bruce Willis.  Beyond that, I’ll leave it up to the casting agents.

Gail Z. Martin’s newest book, Ice Forged: Book One in the Ascendant Kingdoms Saga (Orbit Books), launched in January 2013.  Gail is also the author of the Chronicles of the Necromancer series (Solaris Books) and The Fallen Kings Cycle (Orbit Books).  For more about Gail’s books and short stories, visit www.AscendantKingdoms.com. Be sure to “like” Gail’s Winter Kingdoms Facebook page, follow her on Twitter @GailZMartin, and join her for frequent discussions on Goodreads.

Read an excerpt from Ice Forged here: https://a.pgtb.me/JvGzTt

 

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5 Rules for Surviving the End of the World

by Gail Z. Martin

My newest novel, Ice Forged, takes place in a post-apocalyptic medieval world.  As the book cover proclaims, “Their world is ending: the adventure is just beginning.”  With the Mayan Apocalypse so recently in memory as one of those “fake” end of the world scenarios, what does it take to survive when the world devolves into chaos?

Rule #1: It helps to be far away when the doomsday strike hits.  My characters begin the book in exile in an arctic prison colony.  Their colony is affected by the catastrophic loss of magic, but because of the colony’s primitive conditions, the effect of the catastrophe  is lessened.  In their case, exile to the end of the world ended up being “lucky”.

Rule #2: Make sure you know how to do important things without magic.  In Ice Forged, people have gotten dependent on using small magic as a short cut for everything from healing sickness to making sure crops weren’t eaten by pests to holding stone fences together.  When the magic fails, everything it was holding together fails, too.  People who only know how to do things with the help of magic are stuck.  Their “power grid” has gone down, and they don’t have back-up.

Rule #3: Have people who will watch your back.  Our myth of the totally independent person is only possible because of the largely invisible, massive infrastructure that enables us to pretend we’re doing everything ourselves.  When that infrastructure fails, you find out very quickly that the people who survive do so as a team.  Cut-throat individualism only works on reality TV—had “Survivor” been real, the ones who made it would have been the ones who banded together. In Ice Forged, friendships and alliances make a life-or-death difference.

Rule #4: Challenge the defeatists.  Just because civilization as you know it has been shattered doesn’t mean it’s the end of the world.  It might be possible to reverse or at least limit the damage, unless you sink into depression and drink all the remaining brandy.  Even a slim chance can give survivors the will to transcend the devastation.  In Ice Forged, the idea that it might be possible to restore the magic takes my characters from their icy (but relatively safe) prison home back to a kingdom that exiled them, against all odds.

Rule #5: Accept that the end of the world changes people.  Some lie down and die.  Some go mad. Others find a new purpose for life, and courage they never knew they had.  In Ice Forged, the exiles find out what they’re made of—and what they’ll risk—to start over.

There you have it: my rules for surviving the end of the world.  Feel free to print out this list and tape it to the inside of your pantry door, so that you have it handy for the next doomsday prediction.  Then gather your friends in a remote location, and get ready to hit the restart button.

Gail Z. Martin’s newest book, Ice Forged: Book One in the Ascendant Kingdoms Saga (Orbit Books), launched in January 2013.  Gail is also the author of the Chronicles of the Necromancer series (Solaris Books) and The Fallen Kings Cycle (Orbit Books).  For more about Gail’s books and short stories, visit www.AscendantKingdoms.com. Be sure to “like” Gail’s Winter Kingdoms Facebook page, follow her on Twitter @GailZMartin, and join her for frequent discussions on Goodreads.

Read an excerpt from Ice Forged here: https://a.pgtb.me/JvGzTt

 

 

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Three All-New Short Stories Now on Kindle (And coming soon to Nook, Kobo and iBooks)

by Gail Z. Martin

Now that Ice Forged is in bookstores everyone (and topping the Amazon charts on both sides of the Atlantic—thank you readers!), and the sequel is already in the hands of my editor, it’s time to unveil new short stories coming each month to ebook!

If you like pirates, magic, vampires, and cursed objects, try my new Deadly Curiosities Adventures.  The first two stories, Vanities and Steer a Pale Course, are now on ebook—with more all-new, never-before-published stories to come.

If you liked my Chronicles of the Necromancer and Fallen Kings Cycle series and want more Jonmarc Vahanian excitement, I’ve got new stories just for you, starting with Raider’s Curse!

Ever wonder how Jonmarc Vahanian became the most dangerous warrior of his generation? How he earned the bounties on his head? What really happened in Nargi?  And where he got that scar? My new Jonmarc Vahanian Adventures take you back to the beginning, and I’m planning to tell his story all the way up to where he meets up with four young men running for their lives who need to hire a guide.

And if you haven’t grabbed Ice Forged, what are you waiting for?  It’s in trade paperback wherever books are sold, and also on Kindle, Nook, Kobo and iBooks.

Here’s more about those new short stories….

The Deadly Curiosities Adventures

This series of adventures spans over 500 years, from the 1500s to modern day as a small cabal of vampires and their human helpers battle supernatural enemies to find and destroy dangerous magical items and keep the world safe from dark forces.

Vanities—Jewel thief and newly-turned vampire Sorren sets out to steal a priceless brooch possessed by an ancient evil before it sets the Black Dragon loose in medieval Antwerp.

Steer a Pale Course—Two young fishermen in post-Revolutionary America are forced to retrieve a deadly object from an ancient burial mound or face the vengeance of raiders who have taken their village hostage.

The Jonmarc Vahanian Adventures

Soldier. Fight slave. Smuggler. Warrior. Brigand lord.  If you’ve met Jonmarc Vahanian in the Chronicles of the Necromancer and Fallen Kings Cycle books, you don’t really know him until you take his journey.

Raiders’ Curse—The legend begins.  When sea raiders threaten the villages along the Margolan coast, young Jonmarc Vahanian risks everything to save his family.

“Like” my Facebook.com/WinterKingdoms page to get all the news first when new short stories are ready to post plus con photos and other news—or just hang out and chat!

Are you on Twitter?  Follow me @GailZMartin for updates on signings, funny stuff and sort-of witty conversation.

Join me on Goodreads for a new writing-related group every month—we talk about favorite books, how to get published, and other stuff you won’t want to miss.  Friend me at https://www.goodreads.com/GailZMartin

Come hang out with me at a con!

I’m everywhere from New York to Arizona in the coming months—and I do it to talk with readers!  So come by and see me!

  • Feb. 15 I’ll be signing Ice Forged at the Books a Million at Cotswold from 1-3
  • Feb. 16 I’ll be signing Ice Forged at the Barnes & Noble in Pineville, NC from 2-4
  • I’ll be back in Roanoke for Mysticon Feb. 22 – 24—Ice Forged Launch Party is Saturday night!
  • I’ll be at Lunacon March 15 – 17 in Rye Brook, NY
  • Look for me at the Arizona Renaissance Festival (near Phoenix) signing books March 23-24
  • I’ll be at Ravencon in Richmond, VA April 5 – 7.
  • Going to Balticon in Hunt Valley MC May 24-27
  • Come see me at ConCarolina in Charlotte, NC May 31 – June 2
  • I’ll be at Dragon*Con Labor Day weekend!

That’s all for now—but watch for new short stories, updates on upcoming new books and new signings and events on Twitter and Facebook.  And whether you stop by at an event or catch me online—let’s connect!

May I ask a small favor?  If you enjoy the books and short stories, please tell your friends, share a link on Twitter or Facebook or put a review on Amazon.  I’d really appreciate it!

Thank you for reading—because readers like you give me a reason to keep on writing.

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What’s in a World?

by Gail Z. Martin

World building is arguably the most fun—and most difficult—part of writing.  Get it right, and your world becomes as memorable as your stories and characters, a place that lives on in the imagination of your readers, as tangible as somewhere they grew up or went on vacation.  Get it wrong, and you’re no more memorable than a truck stop on the highway—or worse, you’re memorable for all the wrong reasons.

I’m guessing there are as many ways to world-build as there are authors, and no single right way as long as readers like the outcome.  So I’ll just share how I do it, and let you take it from there.

For me, world building, plot and character are all inextricably linked.  I may begin with an idea about a plotline, or have a clear “vision” for a character whose story I’d like to tell, or a place that would be a great setting for an adventure.  Whichever one I start with, I need to find the right two components to go with it so that it all goes together seamlessly.

If I start with a character, then I have to ask myself, “What society and landscape shaped this character?”  We’re all influenced by the place in which we grow up, or make our home.  What influences would have produced a person with my character’s values, interests, world view, prejudices, belief systems, abilities, fears, likes and dislikes?  That’s going to go a long way toward helping me create the right kind of environment for the story, and it’s going to shape the story itself, because certain types of stories are more plausible in some situations than in others.

If the original inspiration comes from the plot, then I have to figure out what type of setting/environment will make the plot situation likely—even possible.  I have to think about how my choices of setting could enhance—or dampen—the plot and whether I can envision those settings in a way that make them different from places that readers have been before.  (The truck stop analogy again—we’ve all been to at least one, and they all look alike.  Nice if you want consistently clean restrooms, but zilch for ambiance.)

And if the setting is what I begin with, then it’s going to be unusual, and there’s something about it that draws me.  Certain types of stories are more likely in specific types of places—crowded cities full of transients and intrigue, for example, versus a rural setting where no one leaves home and strangers are automatically suspicious.   In this case, there’s something about the setting that will inevitably suggest the plot and sketch out the characters.

The fourth component is time/technology.  London in 2150 is very different from London in 1250.  This will determine everything from types of communication, speed of travel, methods of warfare, and other crucial details.  Will your characters be spending gold coins or swiping a debit card?  Is information known instantaneously around the world, or at the speed of sailing vessel (or horse)?

For me, the best kind of research mixes both books and experience.  I’m a museum junkie, and I have been going to living history sites since I was a kid, so I’ve grown up with the sound and smell of a blacksmith’s shop, rudimentary knowledge of cooking on an open hearth, horse-drawn conveyances, and everything from period clothing to old-fashioned medicines, entertainment and art.  If I can’t go a museum, there’s always the History Channel, or the Travel Channel, web sites, travel guide books, and even old-fashioned travelogues given at your local AAA, library or community center.  It’s amazing how the smallest details that seem insignificant can end up adding to the texture of your next book.

It also helps to be a “critical” consumer.  When you watch a movie or TV show/series or read a book, pull back enough to think about whether or not the world building is working for you.  Does it immerse you in the story, or jar you out of it?  Is it a distraction, or so integral the story wouldn’t be the same without it.  What is memorable?  What is clichéd? Could the characters be anywhere, or are they so much a product of time and place that they could be nowhere (and no-when) else?  Plots can be recycled (think about Hamlet done in Shakespeare’s time and re-done into modern adaptations), but each time, the time/place alters the story—if it doesn’t, something’s missing.

Most importantly, have fun with it! If you’re not fascinated by your world, your readers won’t be, either.  Enjoy!

Please enjoy this excerpt from my short story, “Among the Shoals Forever”, excerpted from The Mammoth Book of Women’s Ghost Stores: https://www.4shared.com/office/e5deWqV_/An_Excerpt_from_Among_the_Shoa.html

And this scene from “Buttons”, excerpted from Magic: https://www.4shared.com/office/20nwnf1S/Buttons_excerpt_1.html

 

 

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Why I Still Write About Heroes

by Gail Z. Martin

We live in a cynical, jaded age.  There aren’t a lot of heroes left unsullied.  Sports icons turn out to be hiding secrets.  Celebrities are mere mortals.  Politicians—well, don’t even get me started on that one.  Historical figures, once the researchers are through with them, turn out to be less than god-like.  And of course, as we all get older, we look back on the people who loomed so large in our lives, parents, grandparents, mentors and teachers, and realize that they were fallible people who sometimes made mistakes or could not transcend the prejudices of their era.

Heroes are an endangered species.

There’s a trend in certain circles to write “realistic” protagonists who may be interesting, memorable and entertaining, but who fall short of being heroic, or even admirable.  I’ve heard people say this is a nod to the way the world really works.

I say, balderdash.

I still believe in heroes—real and fictional.  To me, that’s not naïve or hopelessly idealistic.  But it does require a caveat.  Here it is: no hero will be heroic in everything he/she does.  And the corollary to that caveat: Even heroes make mistakes.

The hero-bashers want perfection.  They’re always going to be disappointed, because no one is perfect.  What that means in real life is that someone who is a fantastic athlete (and a hero to fans) may not be a good husband or father.  A talented celebrity (who is a role-model to aspiring artists) may not be an otherwise nice person.  A soldier or first responder who shows great valor in dangerous situations might not be a great co-worker or next-door neighbor.  These people have all earned the title of “hero” in a specific setting, but they’re not flawless, and I don’t think that to qualify as a hero, perfection is necessary.

 

Heroes are important.  We need people to admire, people who inspire us to do our best, to go beyond what we think is possible.  We need to see examples of the best that the human race can do, because we so often see the worst (and our modern media tends to enjoy serving up heaping helpings of negativity).  And as we give our real-life heroes their due, we also need to keep the adult perspective that reminds us not to expect any human being to be heroic in every aspect of life.  Expect the imperfection, and give real life people the space to be flawed.  That’s not jaded perspective, it’s a mature one that goes beyond child-like faith to admire the admirable and have compassion on the imperfect.

 

That’s why I enjoy writing adventures where it’s still possible to tell the good guys from the bad guys.  None of my characters is perfect, and some of them have done things to survive that will haunt them all the days of their lives.  They’re flawed human beings, people who have survived the fire and have the scars to prove it, and they make mistakes.  Sometimes, they do things that aren’t admirable—or even legal—because it’s the best choice among bad alternatives.  And while they may have the talents or abilities that make them a hero in one setting, they may not seem very heroic to their friends, lovers, neighbors or families.  In other words, they’re the good guys, but they’re not perfect.  And that’s ok.

 

I write about heroes because we need heroes.  We need to be reminded what humans can be like at their very best.  We have the evening news to show us what we are like at our worst.  We need opportunities to cheer for the winning team, because in real life, sometimes clear wins are few and far between.  And we need good guys to nudge us toward the everyday heroics that are within our reach, whether it’s showing kindness to someone who needs a hand or helping a child or telling the truth.  The real truth is that we are all capable of far more greatness than we give ourselves credit for.  Heroes encourage us to live up to that potential.

 

So I’ll go on writing about good guys and heroes, no matter what the cynics say.  I hope you’ll join me.

 

Grab an excerpt from Ice Forged here: https://www.4shared.com/office/cmGO132M/Ice_Forged_Excerpt_4.html

 

Ice Forged won’t be in stores until January 8, but you can preorder here: https://www.amazon.com/Ice-Forged-Ascendant-Kingdoms-Saga/dp/0316093580/ref=sr_1_1?ie=UTF8&qid=1350949442&sr=8-1&keywords=ice+forged

 

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Middle Ages Crisis: Apocalypse Then

by Gail Z. Martin

Usually when we think of a middle age crisis, we picture sports cars, trophy wives or plastic surgery.   And when we think of apocalyptic adventures, they tend to be set in the here-and-now.

I tend to like my crises on an epic scale.  So while a lot of apocalyptic fiction is set present-day or in the future, I like the idea of tackling a post-apocalyptic scenario medieval style.

Here’s where my liberal arts education comes in handy (I was a history major, and now I’m making a living with what I studied.  Woot!).  The real Middle Ages had plenty of end-of-the-world events, times when people really thought that the end was near.

Of course, the Black Plague probably tops the list for real-life apocalypses.  Not only was the disease itself fearsome in its savageness, but the sheer magnitude of the death toll was the death knell for feudalism and fundamentally altered European society and power structures.  Let’s not forget the “Little Ice Age” when temperatures across Europe were much colder than usual, with devastating impact on crops, economies and health.

Natural disasters can also be cataclysmic.  Volcanoes, earthquakes, tsunamis, heat waves, droughts, floods and pestilence (think swarms of locusts or potato blight) have humbled empires, killed millions,  and made entire civilizations vanish.

In many cases, the people who experienced and fought to survive these apocalyptic events were very similar to our oh-so-modern selves.  Many of them lived in empires or kingdoms that were the pinnacle of political power and technological sophistication for their era.  Since humanity has a bad track record for acknowledging what they don’t know, these ancestors thought they had everything all figured out—before war, disaster or bad luck rocked their world.

Modern-day cataclysms don’t interest me much.  Maybe that’s because I grew up in the Cold War, just after the duck-and-cover days, when we were all looking over our shoulders for the “big one.”  Maybe it’s a defensive mechanism in an era of AIDS, Ebola, Bird Flu, Mayan Calendar fears, Y2K hysteria and the general Internet “sky is falling” crisis du jour.  I grew up with people who were certain that catastrophic death was imminent—and they were wrong.  So maybe my nerve endings are burned out for modern doomsday scenarios.

But Medieval apocalypses—now those intrigue me.   And in Ice Forged, I’ve found a whole new “end of the world as we know it” story.  Hang on.  It’s going to be a bumpy ride!

Please enjoy this excerpt from Ice Forged: https://www.4shared.com/office/cmGO132M/Ice_Forged_Excerpt_4.html

And an excerpt from “Buttons”, my short story in the Magic: An Anthology of the Esoteric and Arcane here: https://www.4shared.com/office/20nwnf1S/Buttons_excerpt_1.html

 

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Characters of Questionable Virtue

by Gail Z. Martin

(Reposted from an interview with Double-Dragon Publishing)

Q:  What’s so attractive about characters of questionable virtue?

A:  If you want to be truthful, I think everyone has questionable virtue depending on the circumstances.  It’s said that integrity is what you do when you think no one is looking, or no one will find out.  That being said, few people would qualify for sainthood.  Case in point—lonely stretches of highway with no police cars in sight.  How many drivers faithfully keep to the speed limit?

So some of my characters are basically honest people who are thrown into extraordinary circumstances who do what they have to do to survive.  Others are characters who make it a habit to walk on the wild side.  Maybe they were thrust into those situations, or maybe they had a choice, or maybe it’s been so long that they don’t remember.  They follow their own rules, and maybe their own code of honor, but they definitely color outside the lines.  And they’re really fun to write about!

Q:  Your books have a variety of smugglers, thieves, vagabonds, whores, con men, assassins and murderers—and those are the good guys.  How did a nice girl like you end up in a rough fictional neighborhood like this?

A:  If everyone plays by the rules, you might have a cut-throat chess game, but it’s going to be short on action and adventure.  Dangerous times call for people who can think outside the box—and play outside the rules, especially when the society that enforced the rules no longer exists.  Maybe I’m a product of the modern zeitgeist, but I keep being drawn back to stories set during a kingdom’s or civilization’s collapse.  In that kind of a setting, the people who can adapt quickly and think on their feet will be the ones who survive.  They’re going to bend some rules along the way.

Q:  In Ice Forged, the fate of the kingdom rests on a small group of convicts and a disgraced lord.  How did you decide to write their story?

A:  Society believes it knows how to pick a winner, but history shows that conventional wisdom is often wrong, especially when the rules change and the chips are down.  I thought it would be fun to get to know a group of people who have been exiled and imprisoned, only to find out that when the kingdom is brought to its knees, they may be the only ones who can save the day.  I love it when the arbiters of society are wrong and the ones who don’t fit in end up the winners.  I guess I’m a fan of the underdog.

You can download an excerpt from Ice Forged here: https://www.4shared.com/office/VJ9BoRdD/Ice_Forged_Excerpt_3.html

 

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